It was a joy working with Wanda Knapik, founder of My Local Garden. She has genuine dedication to the local-food movement, and vast experience and training in designing, installing, and maintaining organic gardens in schools, communities, or right in your own backyard.

Bronze by Gold helped My Local Garden transform its Web site from a rudimentary site designed at home on built-in Mac software to a professional Web site with copy that is meant to engage and persuade.

Wanda was happy using the free templates which her Web host offered. We helped her understand how the Content Management System (CMS) worked. We wrote professional copy geared toward sales. We optimized the site by strategically choosing keywords and dispersing them throughout the site and metadata. Voila! If you Google "my local garden," Wanda's is the first site to appear.

Our next step is to get mylocalgarden.com linked up with other sites. Wanda's going to enhance her blog and start connecting with other bloggers and environmental advocates. She's got a whole host of presentations lined up for winter and spring, so we're going to have postcards printed for her to distribute. We'll also draft an e-blast for her to announce the launch of her new site.

Onlne marketing complements traditional marketing. It does not replace it. Still, the most effective way to establish your brand is meeting people face-to-face, and placing literature in their hands.

To learn how we can give your Web site a facelift, contact us at info@bronzebygold.com.