Ruth O'Toole, Professional writer and consultant offering Web design, Web content, SEO, content management, blogging advice, communications,and community building through social media.



our expertise

Bronze by Gold was established by Ruth Zamoyta O'Toole in 1999 to publish and promote her books of poetry and fiction, and to offer freelance writing, editing, and Web content development services. Ruth is a marketing and communications professional, having worked as a freelance writer, copywriter, editor, and publisher.

A versatile writer, she has written for the real estate, retail, information technology, educational sales, publishing, non-profit, environmental advocacy, horticultural, and museum industries. Her focus is always on the reader, the visitor, and the outcome: interest, interaction, sales.

Bronze by Gold offers Web site content development and online community management. That means we'll build you a site that will be noticed by people who are searching online. We use strategic content that will draw your visitors deeper into your site, where they will find what they are looking for and commit.

We'll get you started blogging what you know. We'll research popular blogs in your industry and advise on how to position yourself to be noticed. We'll help you dive into the world of online communities such as Facebook and Twitter, where the people are listening, watching, and clicking.

Once you have built up a database of email adresses, we'll help you send out e-blasts and newsletters that are designed to pique your readers' interest. Our goal is to make all communications productive--to give readers information they want to hear, not information that will drive them to un-register.

Contact us at info@bronzebygold.com. We'd love to speak with you about your organization and its aspirations.


The name Bronze by Gold was taken from the eleventh chapter of James Joyce's Ulysses.